When it comes to cookie sales, a personalized sales pitch, customer follow-up and a successful delivery are all key to Girl Scout success. In fact, those same skills lead to a powerful sales person in any industry. Girl Scout cookie dad, Shawn Muller should know! He’s a real estate agent and has served as cookie dad for Troop 545 for the past 5 years. What makes Shawn such an awesome volunteer is his application of skills he uses in his job, combined with a passion for helping his daughter (and her Girl Scout sisters) succeed. Because of volunteers like Shawn, girls are becoming the CEOs and sales leaders of the future!
Shawn became his troop’s cookie dad about 5 years ago when they needed someone with financial experience. His daughter, Maya, was in kindergarten and this was his first experience with Girl Scouting. Though his first year was intimidating, he jumped in and found resources to make it a great experience. “The cookie manager training [at GSKSMO] was definitely helpful in terms of getting my comfort up, but I learned a lot of lessons that first year,” Shawn said.
Despite having some of those hard lessons to learn, Shawn got 100% troop participation in the program that first year and continues to have amazing success. As a cookie dad, he finds being organized helps everyone. At the first cookie meeting, Shawn gives out a wall calendar with the cookie dates already marked and a quick reference guide to make it easier to understand and manage for busy parents.
“One of my big things was just making sure parents understood the information. The wall calendars came from my day job as a real estate agent, I always send out wall calendars in December, so it was an easy thing to do,” Shawn said.
Shawn loves being cookie dad because it allows him to spend time with his daughter in an activity she’s passionate about. “On the most basic level, [Girl Scouts] makes her happy. She’ll come home from a troop meeting or an extra activity and she’s always excited and feeling like she accomplished something,” Shawn said.
For Shawn and Maya, the cookie season especially has become a chance for them to work together and for him to teach her sales skills. “This year, someone made an online order, so I took the opportunity to teach her about follow-up. She recorded a short video message and sent it to them on Facebook Messenger and that got a really good response. Now she’s learning that showing appreciation is important,” Shawn said. What an awesome way for dad and daughter to bond while teaching Maya to be an awesome G.I.R.L.?!
After 5 years on the job, Shawn has learned a few things. One of his best tips for increasing sales and helping the community is Cookie Share. “When the girls are asking for someone’s business, it’s such an easy thing to also say ‘I’m raising money in support of the Veterans’ Hospital and Harvesters, would you like to donate some boxes?,’ most of the time, people will say ‘yes.’ That charity aspect is important and I try to help my troop remember that as they sell,” Shawn said.
This amazing cookie dad loves his role as a volunteer and to other Girl Scout dads, “I’d say, 100%, dads should get involved in Girl Scouts and not be afraid of it. It’s so important for the girls to see that dads are interested and involved,” Shawn said. Without our amazing volunteers – moms, dads, aunts, uncles, grandparents and friends – Girl Scouts would not exist. So thank you to Shawn and all the other amazing cookie parents who make this program a success!
Do you have some awesome cookie season tips to share? Comment below!