A Message from CEO Joy Wheeler
Today, the intent of Boy Scouts of America was made crystal clear in the launch of their national marketing campaign ”Scout Me In” designed to entice parents to enroll their girls and boys into “Scouting” through Cub Scouts of Boy Scouts of America.
Most of you are probably aware Boy Scouts have begun recruiting girls in our markets; an example yesterday evening when girls leaving their Girl Scout meeting were greeted with Boy Scout recruitment flyers. We are aware of many more examples and they will continue to increase and become more aggressive.
I want to assure you, Girl Scouts remains firmly committed to the girl only space as we are the BEST Leadership organization for Girls. Girl Scouts offers a safe place where girls lead, feel free to explore new things outside their comfort zone, and develop new skills that builds courage and confidence without the distractions of the gender and stereotype bias that still exists in co-ed environments. With 106 years of experience in serving only girls gives us the right to claim we have the expertise and knowledge on how to BEST develop girls to achieve their aspirations and take leadership roles.
Our girl specific leadership development program in addition to our intentional program focus areas of STEM, Entrepreneurship, and Civic Engagement are in addition to the broad experiences she gets in Outdoor activities, high adventure, and exploration. Indeed we are developing girls; the largest untapped resource to meet the workplace needs of the 21st century. And never before has the need for female leadership been more obvious.
I get to STAND UP FOR GIRLS every day as we develop girls to meet their full potential. You will hear more from me and I want to hear from you! Contact me and join us as we Stand Up For Girls…. because she deserves it.
Yours in Girl Scouting,
G.I.R.L. and Chief Executive Officer
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